Doing good is good for Business
Recent research shows that customers today strongly believe that doing something good for the world should be part of a company’s core business plan.
Reducing plastic waste generated by your business delivers obvious benefits for the environment, but did you know it makes good business sense too?
A new report from environmental law group, ClientEarth, highlights that businesses face serious risk of litigation from their involvement in creating plastic waste, and should therefore act urgently to reduce their plastic footprint to prevent reputational and material damage.
In addition to averting litigation, there are many business benefits to be derived from using less plastic, including: cost savings, efficiency improvements, enhanced brand reputation, more engaged employees and increased sales.
Plastic pollution is one of the biggest environmental threats of our times.
In the last couple of decades, businesses all over the world have come to rely on plastic for storing, transporting, protecting, displaying and serving their products.
This versatile, lightweight, flexible, moisture resistant, durable, inexpensive material now coats almost everything we buy. Products not encased in plastic packaging are the exception rather than the rule.
Globally, we are now producing 320 million tonnes of plastic every year – the same weight as every human on Earth! – and 40% of this is for single-use purposes, used just once before being thrown away, destined to pollute for centuries.
Meanwhile, more than 8 million tons of plastic leaks into the ocean each year (mainly from land sources) – which equates to a truckload of plastic a minute!
Every time we visit the beach we find washed up plastic, even without trying.
Single-use plastic is the worst kind of plastic. Useful on average for 11 minutes, these items will stay in our environment forever, slowly breaking down into smaller toxic pieces but never truly going away.
Our throwaway culture of convenience will not be able to continue indefinitely. It doesn’t make sense for finite resources to be mined, manufactured and shipped to be used for a few minutes before becoming unwanted waste that is a burden to dispose of and ends up littering our natural spaces.
Forward-thinking businesses want to be part of the solution to tackle of ocean plastic, because it is the right thing to do AND because it makes good business sense.
The business case to use less plastic
- Be a leader in your industry
Lead the way by adopting sustainable practices that work for your business without costing the earth
- Save money
Many of the disposable items you currently invest in can be replaced with reusable items that will save you from frequently buying and replacing stock
- Reduce your waste disposal costs
Businesses face high costs for disposing of plastic and other materials, whether for recycling or landfill. Reducing the waste you generate will save you money as well as improving your green credentials
- Attract & keep eco-friendly customers (and staff!)
Once a fringe movement, Green consumers are now a growing tribe of passionate, vocal customers whose loyalty is worth earning. If you actively show you are trying to do the right thing for the planet, they are very likely to become your most loyal advocates. The best employees are also attracted to sustainable businesses
- Win recognition for your Green practices
Sustainable practices will help you receive recognition from independent bodies such as Green Tourism, which gives you great positive social media and PR stories to share with customers and suppliers alike, and raise your profile among new audiences
- Avert future litigation
As the recent ClientEarth report highlighted, businesses that continue to generate plastic waste without deploying any significant reduction efforts face serious risk of litigation
How we can help your business use less plastic
You can order our eye-catching posters & postcards – designed to inspire behaviour change – to display in your workplace, at a conference, or to use as a basis for staff training.
- Talks & Workshops
We can come into your organisation to give a talk or run a workshop to enable your colleagues to successfully use less plastic in both their professional roles and their personal lives. This is a great way to meet your Corporate Social Responsibility objectives or Sustainable Development Goals. Contact us to check availability.
- Plastic Game Changer
We’re currently working on a book for business leaders keen to make a significant difference to the ocean plastic crisis by taking action to cut plastic in their organisations. It will feature inspiring case studies from other Plastic Game Changers – businesses that are leading the way, changing the rules and shifting perceptions around excessive & inappropriate plastic use. Subscribe to our email list to be among the first to hear when the book is released.
If you require more structured support to enable your business cut its plastic usage, we can devise tailored strategies to highlight the high impact actions for your business, providing you with a framework for measuring your “plastic savings”, and means of communicating your successes with employees and customers to maximise the positive benefits for your business, whilst inspiring others to follow your lead.
We’re currently seeking like-minded partner organisations who would like to collaborate with us on future creative projects designed to inspire environmental behaviour change.
In the meantime, here are some FREE RESOURCES to inspire you and your colleagues to use less plastic, starting today…
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